DCS Scores a Goal with Bestway

From 11^th November to 8^th December, Bestway Cash and Carry branches nationally are running a World Cup activation to drive sales and uplift on key brands. Such events are usually reserved for alcohol and confectionery brands, however, the strength of the DCS relationship and off the back of having JBP’s in place, we were able to secure secondary display pallet activation across key Unilever and Johnson & Johnson brands such as Domestos, Surf, Listerine and Benylin. This is the first time DCS have been included in a Football/sports event and I am sure you will agree, it looks great!