Unilever and DCS Launch 'Jungle Fresh' Lynx in Convenience Stores
Unilever partnered with DCS to ensure the launch of its new Lynx fragrance, "Jungle Fresh," reached convenience stores, which often miss out on innovative products.
/ 21st August 2024
''We were delighted to work with DCS on this innovative approach to ensure that key NPD would be available for our wholesale and convenience customers." - Doug Law, Unilever
In February, Unilever introduced its major focus for the Lynx brand in 2024 - the fresh and invigorating "Jungle Fresh" fragrance. 🌿✨
While major retail outlets swiftly embraced this launch, convenience stores often missed out on showcasing innovative products due to the absence of price-marked packs (PMPs) and effective promotional strategies.
DCS is committed to representing all customer needs and channels, emphasising the inclusion of convenience stores in this exciting rollout.
"Through close collaboration with Unilever, DCS redesigned packaging into PMP formats that seamlessly fit into the existing product line. Teaming up with Bestway and Dhamecha, we successfully introduced this product to the wholesale market." - Zara Heathcote, DCS Group
This strategic initiative has significantly boosted total Lynx deodorant sales in the wholesale channel, showcasing our ability to support every channel in launching new products through DCS.